TOP INTERNATIONAL FASHION NEWS OF THE WEEK
MECCA Brands Launches AR Dynamic Shopping Lens
The Australian beauty retailer Mecca is launching an AR Dynamic Shopping Lens with Snapchat. Using this lens, shoppers can ‘try on’ lipstick shades from M·A·C Cosmetics and purchase their favorite lip colors on Snapchat. This new service aims to drive awareness with Gen Z, often known as the ‘Snapchat Generation.’
“A premium customer experience is intrinsic to MECCA, so we’re excited to bring the M·A·C lipstick range to our Gen Z audience on Snapchat – leveraging AR filter technology and our exceptional product selection for a seamless virtual try-on and shopping experience with Snap,” said Hannah Fillis, the Head of Digital Marketing at Mecca.
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